sopp studio seoul

IMAGINATION TO CLASSIC
Sopp Studio’s vision is diving into imagination to craft tomorrow’s classics. As a creative powerhouse based in Seoul, South Korea, we develop original and inspiring content that resonates across generations.
Founded in February 2020, Sopp Studio is a specialized creative hub for IP development and design production. With deep expertise in content planning, product manufacturing, and a wide range of project executions, we are actively expanding into the global market. Our goal is to establish ourselves as a leading force in the creative industry - a distinguished representative of Korean originality and innovation.

milestone
Sopp Studio’s creative evolution — from toy production roots to global IP development.
A timeline of key achievements that showcase our growth, creative vision, and expansion into original character IPs, animation, and licensing.
2025
Currently launching the 88 Supermarket brand and developing theGalactic Pantzanimation series.
2024
Launched new original IP project, 88 Supermarket, expanding our brand universe and character portfolio.
Sanma, original toy series launched.
2023
Signed co-production agreement for Galactic Pantz with Rascali LLC. (USA), entering the North American market.
2022
Began Galactic Pantz animation development project.
Released Safety First Golden Panda (SFGP) as a spin-off IP focused on public messaging and brand partnerships.
2021
Released Golden Panda Original Toy Series.
Launched Golden Panda Animation PV, marking the IP’s expansion into animation.
2020
Sopp Studio Corporation formally established.
Integrated toy production business from LS International, consolidating creative and manufacturing operations.

mission
‘Global Branding As A Niche Creative Studio’
We aim to establish Sopp Studio as a globally recognized creative brand by focusing on originality, design excellence, and distinctive character IP development. As a niche studio, we prioritize quality over quantity, crafting unique stories and styles that stand out in the global content market.

core value
At Sopp Studio, our creative philosophy is rooted in building authentic, culturally resonant character IPs. We believe that powerful content begins with strong identity — and that identity is defined by characters, style, and storytelling that connect with audiences across generations and borders.
We create original Korean IPs through: Charming characters, Distinctive visual style, Engaging storytelling and build them into meaningful, marketable brands.
attractive content
We develop original IPs with compelling characters, worlds, and narratives that spark curiosity and emotional connection.
distinctive style
Our content stands out through bold design language, stylized visuals, and unique aesthetic direction rooted in storytelling.
engage audiences
We craft experiences that resonate across cultures and generations, creating emotional bonds between our content and global fans.

Organization
Sopp Studio is a creative unit where expertise in content development, design, and production come together.
Led by professionals from diverse creative backgrounds, our team covers a full range of capabilities—from concept planning and IP production to design, sales, and finance.
With a shared passion for original storytelling and bold visual identity, we work collaboratively to build impactful content and character IPs that connect with global audiences.

our business
Sopp Studio was founded with a strong focus on intellectual property (IP) development as our core business.
We have consistently created original projects, drawing on our deep expertise in character design and toy production. In addition to our own IP development, we offer a range of creative services for partners, including: Character and animation package development, Toy production and manufacturing support and Branding and design consulting with our extensive industry experience, we deliver high-quality creative solutions tailored to each project’s unique vision.

character ip
Sopp Studio develops original character IPs, such as 88 Supermarket, with the goal of expanding into global branding and licensing businesses in collaboration with potential partners. By leveraging the storytelling power and emotional appeal of our IPs, we aim to enhance the value, identity, and marketability of our partners’ products and services.

animation
Sopp Studio actively develops original animation IPs as a core part of our creative business. We build complete pre-production planning packages, including scripts, storyboards, key visuals, trailers, and sample animations, to bring our concepts to life and prepare them for production, investment, and distribution.
While focused on our own IP development, we are also open to strategic collaborations with partners who share our creative vision.

figure
Long before the establishment of Sopp Studio Corporation, our team began its professional journey in toy design and production in 2011 under a different studio name. Since then, we have been serving the international market with creativity and craftsmanship. In 2018, we brought our toy business under the Sopp Studio brand, strengthening our creative capabilities and integrating design and production with our IP development.
Our portfolio spans a wide range of products—from original toy series to high-quality licensed figures—demonstrating our ability to deliver both artistic vision and production excellence across diverse global markets. We also have extensive export experience, successfully delivering products to partners in Asia, North America and etc.

solution
We offers end-to-end solution services for partners - covering everything from character design and animation pre-production to toy development, merchandise planning, and brand-building support."

global exhibition
Sopp Studio actively participates in leading international exhibitions such as MIPCOM, Licensing Expo, and other major trade shows across the IP licensing, animation, and toy industries.
Through these global platforms, we showcase our original content, connect with new partners, and build lasting relationships with international buyers, collaborators, and fans. Our presence in these exhibitions reflects our commitment to expanding the reach of Korean creative IPs on the global stage.